It is an absolute joy to imbue visuals with narrative and let every design choice be motivated by the story. When creative decisions have meaning, they resonate. What brings magic to art and animation is when it has something to say.
When visual arts are not only seen but interacted with and experienced, it transcends the thought of how something looks (or sounds) into how it FEELS. That crafts an experience. It creates a mood. It makes memories.
CONCEPT & DESIGN
Answering the question of WHY in addition to answering the question of HOW is an integral part of solving the creative problem, whether that be through storyboards, styleframes, pitch decks, or pantomimed interpretive dance.